If you’re serious about building your Instagram following, you’ve come to the right place. We’re diving into top strategies to gain Instagram followers.

Your reason for wanting to build your Instagram following is as unique as you are.

Perhaps, you’re interested in more Instagram followers as a way to find new clients and sales leads for your business.

Maybe, you have aspirations to be an Instagram influencer.

Regardless of your #GOALS, our easy to implement tips and strategies can help you build your Instagram following.

Whether you have your eyes set on 1,000 or 100,000 Instagram followers, we’ve got what you need to hit your target.

Let’s get right to it, shall we?

People on their smartphones to check in with their Instagram followrs
Photo by: Unsplash

How Many Instagram Followers Do You Need?

Perhaps, you read that question and thought: As many as I can possibly get.

Yup, we’ve been there too.

It can definitely feel like all the good opportunities are for accounts with big Instagram followings, and that can be disheartening.

But, that’s not necessarily always true.

In fact, we’re noticing a trend that could very well put a smile on your face: the rise of the micro-influencer.

What’s A Micro-Influencer?

While the definition varies a bit, most people within the social media sphere (like Scrunch) consider a micro-influencer as someone with an audience between 2,000 and 50,000 Instagram followers.

It’s important to note micro-influencers have a very focused niche. Think solo female travel or makeup for millenials.

Their focused niche allows them to cultivate a dedicated following. While a micro-influencer’s follower-count isn’t big, their following is mighty.

We’ve noticed a definite rise in the number of brands seeking out partnerships with micro-influencers.

Big accounts with low engagement are a thing of the past.

Brands are eager to work with micro-influencers who are actually engaging with their Instagram followers.

💡 Related Post: How To Double Your Instagram Engagement Organically

The Importance Of Engaging With Your Instagram Followers

Not only is engaging with your Instagram followers a fun way to connect with likeminded people, but it’s also one of the best ways to build your Instagram following.

Here, let’s break this all down.

The number of followers you have is considered a “vanity metric.”

We’re not totally discounting its importance, but as we said earlier, brands are moving away from partnering with big accounts simply because they’re big accounts.

While a huge follower-count might make us look good, it doesn’t actually mean much if those followers aren’t engaging with our content.

If your followers aren’t liking, commenting on and saving your posts, then there’s really not much of a point in them following you.

If you’re a business, do you honestly think someone is going to buy your product or pay for your service if they can’t even be bothered to double tap your post?

Engagement matters, and on Instagram, it’s a two-way street.

The goal is for your Instagram followers to 1) like 2) know and 3) trust you.

In order to establish that kind of relationship, you need to show your audience you care about them.

You must be engaging with your Instagram followers.

In order to grow your Instagram following, you need to be engaging with your Instagram followers.
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5 Tips For Building Your Instagram Following

So, you know why you should be striving to organically grow your Instagram following but are you still a bit unsure of how to go about doing so?

As we hinted as earlier, engagement is key.

In addition to engaging with your Instagram followers, you also need to engage with accounts that fit the criteria for your ideal audience but aren’t yet following you.

To find those accounts and start interacting with them on a genuine level, follow our tips for building your Instagram following.

Building Your Instagram Following Tip #1: Engage With Hashtags In Your Niche

We’re going to let you in on a little secret. It’s called the “30/30 Method.”

Every time you go to post, we recommend engaging with your Instagram followers for the 30 minutes prior to hitting “Share” and for the 30 minutes after.

In addition to engaging with your Instagram followers (just scroll down the list of people following you), we also want to encourage you to engage with the recent and top posts for hashtags in your niche.

Liking and commenting on posts from accounts that aren’t yet following you is a great way to build your Instagram following.

When someone gets a notification that another account has liked or commented on one of their posts, there’s a good chance they’ll open up the app to take a closer look.

When they do, BOOM: your new content is right there for them to engage with. If it’s good, maybe they’ll even give you a follow!

To implement this technique even when you don’t have a new post to share, make sure you’re following hashtags in your niche. When posts from those hashtags pop up in your feed, stop and engage with them.

Building Your Instagram Following Tip #2: Respond To Comments On Other Accounts

In the comments section on your own posts, you’re probably already having conversations and making connections.

But, don’t limit yourself to JUST your posts.

We suggest responding to comments users are leaving on accounts that aren’t necessarily yours.

While we definitely don’t want you going overboard and hijacking someone else’s comments, this is a good strategy to implement from time to time when you have something valuable to add to the conversation.

Once they see you’ve taken the time to respond to their comment, users will probably check out your profile and that could lead to a new Instagram follower!

When someone sees a new notification on their smartphone, there's a good chance they'll open up the app for a closer look. This is a great way for building your Instagram following.
Photo by: Unsplash

Building Your Instagram Following Tip #3: Take Time To Say Hi To New Followers

On a platform where the follow-unfollow game has us wanting to pull our hair out, it’s vital to have a method of getting new followers to stick around.

When you see someone new is following you, acknowledge them. That personal touch could be key in keeping them as part of your Instagram following.

Some social media strategists will encourage to follow people back, but do you really want to be following accounts just so they’ll follow you?

We’d rather have people following us because they genuinely like our content (and us).

Instead, try shooting new followers a direct message. Comment on their most recent post.

To really go above and beyond, send them a short voice note. Then, they’ll know you’re not just spamming them with a generic “thanks for following me” message.

Building Your Instagram Following Tip #4: Use You CTA To Encourage Sharing

Just as a quick refresher: CTA stands for “call to action.” Every single caption you write should have one.

If you want your Instagram followers engaging, it’s best to tell them exactly how they can do so.

One fantastic CTA that can build your Instagram following is asking people to tag a friend in the comments.

Here are a few of our favorite examples:

  • Tag your favorite travel buddy
  • Tag someone who needs some motivation today
  • Tag a person you really admire

When you encourage someone to shout out their friends in the comments, those users will get a notification that they were mentioned.

More eyes (and new eyes) on your profile and content is crucial for building your Instagram following.

Building Your Instagram Following Tip #5: Get The Most Out Of Instagram Stories

While your static grid posts play a major role in growing your Instagram following, they’re not the only thing that matters.

If you’re serious about gaining new Instagram followers, you need to utilize every element of the platform.

That’s where Instagram Stories comes in.

Did you know people don’t need to be following you in order to see your Instagram Stories?

When you use location tags and hashtags in your Instagram Stories, there’s a chance you’ll show up on the Stories for that location or hashtag.

Because those people are watching those general stories, we know they’re interested in the type of content you’re creating.

Use location tags and hashtags in your Instagram Stories to connect with your ideal audience and grow your Instagram following.

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Keep Gaining Instagram Followers

We know we just threw a lot at you, and if it totally blew your mind, don’t worry: it gets easier.

The biggest takeaway from this guide is how vital engaging with both your ideal audience and current Instagram followers is to growing your Instagram following.

We’re not going to lie: genuine Instagram engagement takes effort, but in the long run, it’s so SO worth it.

The number of Instagram followers you have isn’t the be-all-end-all.

Remember: if you have even one Instagram follower, you have influence.

What matters more than an astronomical follower-count is how you’re engaging with your Instagram followers.

Once you manage to create an engaged community, the Instagram followers will come. People can’t help but want to be part of something awesome.

To keep building your Instagram following, we suggest you get right on implementing the tips in this guide. Don’t forget to track your progress.

Engaging with your Instagram followers is just one thing you can do to get more Instagram followers.

To continue growing on Instagram, check out these helpful posts: