In a world where neverending to-do lists seem to be the norm, you’ve probably wondered: How often should I post on Instagram?

Don’t worry, fam. You’re not alone.

Whether you’re social media savvy or a total Insta newbie, it’s only natural to wonder if you’re doing everything you should be doing to ensure success on the ‘Gram.

If the pressure to post has you freaking out, then this guide is just what you need.

In this post, we’re breaking down everything from the best times to post on Instagram to how often you should post on Instagram to gain followers.

We’re demystifying the Instagram algorithm, so you no longer have to stress out about how often you should be posting on Instagram.

At the end of this post, once we’ve eliminated all that annoying guesswork, you’ll have a simple social media strategy that works.

So, are you ready to give up your now-and-then posting schedule for a strategy that will actually help you gain followers on Instagram?

Let’s dive right in.

How Often Should I Post On Instagram?

It probably won’t come as a big surprise to hear that the Instagram algorithm favors users who post frequently.

Instagram is a business after all.

The more content you create and share the longer (in theory) other users will stay on the platform engaging with that content.

More time on the app means more opportunities for ad revenue. Instagram likey that cash money.

But, what exactly do we mean by “post”?

In order to please the Instagram algorithm, do we need to be sharing flawlessly edited images to our perfectly curated grid every single day? Multiple times a day???

If you think that sounds like way too much work, then we have some good news for you.

Get ready to think outside the box.

Think Outside The Box sign on a black chair.
Photo by: Unsplash

Posting On Instagram Defined

Posting on Instagram doesn’t only mean sharing static images to your grid.

It also includes Instagram Stories, IGTV and going live.

In fact, as Instagram works to promote and grow those platform components, utilizing Stories and IGTV might even give you a bump in the algorithm.

While Instagram hasn’t come right out and said that, it makes total sense.

If it’s Instagram’s mission to evolve and expand, then, of course, it wants its users embracing and making use of all facets of the platform.

We’re willing to do whatever it takes to get ahead on Instagram, and if that means setting aside our fears of “going live,” then so be it. Consider us game.

Ideally, if you’re serious about the ‘Gram, you need to be posting every day.

Every. Single. Day.

However, that doesn’t just mean static posts on your grid.

Take advantage of all the different opportunities to create and share content.

💡 Related Post: The 12 Best Apps To Complement Your Instagram Stories

Go live. Set up a poll in your Stories. Put together an IGTV.

When you get creative with the ways you post, it won’t feel like such a chore to post on Instagram daily.

💡 Related Post: How You Can Use IGTV To Grow Your Business

Man holding iPhone and preparing to go Live on Instagram.
Photo by: Unsplash

How Often Should You Post On Instagram To Gain Followers?

Okay, let’s get into what kind of posting schedule you need in order to gain followers on Instagram.

Even with everything we said about stories and IGTV, there’s no getting around the fact that static grid posts are Instagram’s bread and butter.

That’s how the platform got its start, and these types of posts continue to be important today.

Now, if you’re serious about growing on Instagram, then a solid hashtag strategy is key. Hashtags remain the best way to get discovered by people who aren’t already following you on Instagram.

The more often you post the more chances you have to employ your killer hashtag strategy, thus upping your chances of getting discovered and gaining new followers.

To start, we recommend posting to your grid at least once per day.

If you have a larger following (think: more than 20,000 followers) and solid engagement, you might be able to post more than once per day.

We don’t recommend posting more than three times in a single day. You don’t want to annoy and potentially lose your followers.

Posting On Instagram: Quality Over Quantity

All this being said though, we’re not advising you to post every day just for the sake of posting.

Never forget the importance of quality over quantity.

Everything you share on social media shapes your followers’ perception of you or your business. You don’t want to dilute your brand with bad content just because you thought you should be posting daily on Instagram.

If you don’t have enough quality content (that includes captions as well as images) to post on your grid daily, we recommend you establish a consistent posting schedule.

💡 Related Post: How To Double Your Instagram Engagement Organically

A consistent schedule will let your followers know when they can expect to see new content from you. Consistency goes a long way toward building trust.

But, how do you set up a consistent posting schedule on Instagram?

You will need to start by learning what days and times your followers (and ideal potential followers) are most active on Instagram. From there, you’ll share new content accordingly.

Best Times To Post On Instagram

Now, you may be hoping for a clearcut formula, but the best times to post on Instagram isn’t one size fits all.

Some social media strategists have days and times they swear by, but to simply copy someone else’s Instagram posting schedule would be a huge mistake.

The best times to post on Instagram depends on your audience.

In order to formulate your own posting schedule, you need to study your followers Instagram habits. When are they most likely to engage with your content?

Use Instagram Analytics To Find The Best Times To Post

If your goal is to grow on Instagram, you should definitely switch from a personal account to a business account (if you haven’t already).

One of the perks of an Instagram business profile is access to Instagram Insights.

Instagram calls them “Insights,” but they’re really analytics. Highly useful data!

Check out everything from which of your posts are most popular to your account’s impressions and reach.

We love Instagram Insights because it shows us helpful information like when our audience is on Instagram.

To access this data for yourself, tap the “Audience” tab within Instagram Insights. Scroll to the bottom.

Under “Followers,” you can see what days and times (three-hour blocks) your audience is most active on Instagram.

While this data may vary from week to week, you will start to notice trends the longer you monitor it and can formulate a posting schedule accordingly.

Man holding iPhone and using Instagram Insights to find the best times to post on Instagram.
Photo by: Unsplash

Don’t Discount Common Sense When Deciding When To Post On Instagram

Don’t get it twisted: we are huge fans of data over here. Give us all the analytics.

That being said though, we also apply common sense when deciding the best times to post on Instagram.

Chances are your audience is a lot like you. When are you most active on Instagram?

Do you grab your phone and start scrolling as soon as your alarm goes off? Do you tend to open the app on your lunch break? Are you less likely to ‘Gram on the weekends because you’re actually busy doing stuff?

If you’ve studied analytics but are still having trouble finding the best times to post on Instagram, we suggest putting the data to the side for a second and, instead, focusing on the human element.

Other things to take into consideration are where the majority of your audience is based. Adjust your posting schedule to accommodate different timezones.

Making Your Instagram Posting Schedule

Are you excited to analyze your audience’s Instagram habits (oh, and don’t forget common sense) to construct a killer Instagram posting schedule?

The grid gets just about all the glory, but we also want to encourage you to think outside the box when it comes to posting on Instagram.

In order to make sure your posting on Instagram daily, we encourage you to take advantage of Instagram Stories and IGTV.

If you implement the tips in this guide now, you’re sure to see a significant increase in both your Instagram engagement and Instagram growth.

Without a doubt, understanding the best times to post on Instagram plays a major role in assuring your content beats the Instagram algorithm and is seen by as many of your followers as possible.

However, a consistent Instagram posting schedule isn’t the only thing you need to have to be successful on everyone’s favorite social media platform.

To continue growing on Instagram, check out these helpful posts: