Need help finding Instagram influencers?
With 1 billion users and an earning potential of $1.7 billion this year, Instagram is a big deal.
As of 2019, 89% of marketers have rated Instagram as the number one most crucial strategic channel in their social media campaigns.
However, standing out as a business on Instagram isn’t easy. 90% of the top 100 brands in the world have an Instagram account. That means that you need to have the right content to shine on this social platform, but you may need the right connections too.
Influencers can elevate your Instagram marketing potential significantly, giving you instant rapport with your target market, and improving your chances of growth.
However, not just any old influencer will do.
If you want to succeed with Instagram influencer marketing, then you need to find the people who are going to inspire your audience, drive them into action, and even improve your business reputation.
So, how exactly do you do that?
Investing in Instagram Influencer Marketing: The Basics
On average, engagement with brands on Instagram is up to ten times higher than it is on Facebook.
80% of users happily follow at least one brand on Instagram.
Let’s face it; you probably have a few companies that you like to check on yourself.
Combining your Instagram strategy with an influencer marketing campaign is an excellent way to take your social media strategy to the next level, but only if you use this technique correctly.
Before you start using tools to track down the right influencers, remember these 3 rules:
Rule 1: Focus on Finding the Right Fit
Influencer marketing is the fastest-growing promotional opportunity in the world today, earning about $6.50 for every dollar spent. However, your audience is only going to listen to your influencer if that person is relevant to them, and their needs.
Rushing to find Instagram influencers without figuring out what you actually want to accomplish with these professionals first could hamper your strategies. That’s why it’s crucial to figure out what kind of reputation you’re trying to build on Instagram, and what sort of audience you want to appeal to.
Remember that every influencer has its own story tell, and their narrative should correspond with your brand. Think about:
- What your influencer should like or dislike
- What pain points they should be trying to solve (the same pain points that your product or service solves)
- What their aesthetic should be like to match your image
Remember how messed up things got with the controversial Pepsi collaboration with Kendall Jenner in 2017? Don’t put your company in the same situation.
Rule 2: Find the Right Size
Another point to keep in mind before you begin searching for Instagram influencers is that you don’t have to go for global celebrities to see amazing results. If you want to engage influencers on a tight budget, micro-influencers can be an excellent opportunity for you.
Micro influencers are people with fewer than 10,000 followers. According to a study by Makerly, when it comes to connecting with an Instagram influencer, micro-influencers can attract up to four times as much engagement as celebrity influencers. That’s because your customers feel more connected to people “like them.”
You can connect with micro influencers by giving them gifts, or simply promising them that you’ll help them to grow their own following too. @HelloRigby is an excellent example of a micro influencer who helps bigger brands to thrive:
Rule 3: Always Focus on Authentic Engagement
Finally, remember that when you’re investing in Instagram influencer marketing, it’s important not to get too focused on follower count.
There are many factors that can make or break the success of an Instagram influencer campaign, including demographics, timing, and more. However, the most important thing to assess of all is how much authentic engagement your chosen influencer gets.
Don’t just reach out to anyone who has more than 20,000 followers. Check out some of the content that your intended influencer has been posting. Are there plenty of comments on their photos and videos? Are those messages personalised and engaging, or are they clearly fake?
It’s always a good idea to look for influencers who aren’t afraid to get into a conversation with their fans either. 22% of marketers say that influencer marketing is the most cost-effective promotional method, but it works much better if your partner engages with their followers. Check out @Physicalkitchness responding to her followers here:
How to Find Instagram Influencers Manually
The most common (and obvious) way to track down Instagram influencers, is to do your research.
If you’re willing to spend plenty of time browsing through the pictures that your followers like and comment on, you should be able to find influencers that appeal to your target market. You can also turn to your competitors for help. If you notice that similar brands to yours always seem to be getting mentions from specific people on Instagram, this could be a sign that they’re influencers you should also be poaching.
A good starting point for finding any Instagram influencer is to search for a relevant hashtag on the Instagram explore page. You’re going to need pretty specific hashtags to find the right people though.
For instance, if you want to find a travel, honeymoon and fashion influencer like @PassporttoFriday, you’re going to need to look for things like #IamaTraveler, or #GirlsBorntoTravel
Another good tip is to take the geolocation route.
If you’re trying to specifically reach out to customers in a certain location, then you can search for nearby influencers by tracking and following geo hashtags.
While the manual method of searching for Instagram influencers does work, it can take a lot of time and effort. There’s a chance that you’ll kiss a few frogs before you find your ultimate influencer.
So, is there a better way?
Using The Top 3 Instagram Influencer Tools
Instagram influencer marketing, just like any form of Instagram advertising, always gets better with tools.
These days, you can find an app for essentially anything.
Whether you need help managing your influencer campaigns, tracking your results, or just finding Instagram influencers, to begin with – there’s plenty of tools to help.
If poking around the internet until you find someone capable of elevating your brand doesn’t sound like much fun, we’ve found 3 tools to assist your Instagram influencer efforts.
1. Ninja Outreach
Ninja Outreach is an end-to-end Instagram influencer outreach tool, designed to help you track down and connect with the right people for your campaigns. Ninja Outreach currently has a database of about 25 million Instagram influencers, and it can help with everything from social media marketing, to link building strategies for your website.
Once you have a list of prospects to work with, Ninja Outreach allows you to send automated and personalized emails to the people that you want to connect with and track your correspondence too. That makes it much easier to start building a relationship with your influencers.
You can even track which people open your emails, and whether they click on your content, so you can figure out why your chosen Instagram influencer might not be responding to you.
It’s an incredibly easy tool to use. All you need to do is type in a few keywords to define the influencers that are right for you, and you’re ready to go.
Socialbakers is an artificial-intelligence powered marketing platform for social media users. It allows businesses and brands to tap into useful insights on their audience, budget, performance, and more. With this software, you can collect information on marketing trends, and compare your performance to other organisations at your industry level.
When it comes to tracking down Instagram influencers, Socialbakers makes it easier to ensure that you’re not wasting your time on the wrong people. The AI tools allow you to build advanced user personas, so you can find influencers that are specifically suited to the kind of people that you’re trying to reach. This also makes it easier to create compelling content too.
Once you’ve built your customer personas, the AI-powered recommendations will help you to find the influencers that are right for your company based on what you know about your audience. There’s also a tool for listening to customer sentiment about your brand too. This is particularly helpful when you want to find out whether your Instagram influencer marketing campaigns are having the right impact on your brand reputation.
You can track the kind of content that your customers are most interested in, use it to inform your influencer promotions, and even measure your results as you go.
Specifically designed to boost the effectiveness of Instagram influencer marketing campaigns, Heepsy connects companies to more than 3 million influencers across the globe.
This highly-visual platform is very easy to use. All you need to do is track down the keywords that you want your influencers to be associated with, and the platform will compile your results into a list that’s suited to you. You can also check out each influencer’s most important statistics, such as their follower count, engagement levels, and more.
The great thing about Heepsy is that it’s a front-line Instagram influencer platform. It doesn’t focus on influencers for blogs or Twitter, like other platforms. Additionally, Heepsy prioritizes micro-influencers – the people that generate the best results for your brand, from the lowest investment.
You can review stats for each influencer, including their authenticity and follower growth, and check the estimated cost of working with that person. If you’re interested in working with a specific influencer, you can find their handle and check their stats too.
Working on multiple campaigns? Organize your preferred Instagram influencers into lists so you can track them with easy.
Avoiding Fake Instagram Influencers
Once you’ve chosen the Instagram influencer tool that’s right for you, it’s essential to ensure that you’re not wasting money on someone who’s not going to deliver results for your company.
One of the biggest risks that any company faces when it comes to Instagram influencer marketing is accidentally connecting with “fake influencers.”
Fake influencers are the people who seem to have a lot of followers on their account but can’t offer the genuine engagement and interactions you’re looking for. While Instagram is doing everything it can to cut down on these people with shadow bans, there are still risks to be aware of. A few ways you can reduce your chances of choosing a fake influencer include:
- Prioritize verified accounts: An Instagram influencer with a verified account proves that they are who they say they are.
- Community growth tracking: Use tools like SocialBlade to track the growth of the influencer’s account over time. Influencers usually have stable growth that builds over time. If your Instagram influencer suddenly gains 10,000 followers in a day – it’s a red flag.
- Look at engagement: Check out the kind of comments that people are leaving on your Influencer’s page. Are they genuine and meaningful?
You should also be able to learn more about an Instagram Influencer and their journey just by speaking to them. Try and get a feel for how genuine they are through your initial conversations.
Finding the Ultimate Instagram Influencer
Tracking down the right people for your Instagram influencer marketing campaigns isn’t easy.
The good news is that you don’t have to do it alone.
There are plenty of tools out there that can improve your chances of finding the right influencers for your needs in no time.
Just remember, focus on finding the genuine influencers that can offer real benefits for your business. Concentrate on people with real engagement, stories that match your brand identity, and a willingness to get creative on your campaigns.
It might take a while and a little bit of searching to find a handful of influencers that you can trust, but if you make the right choice, it will pay off for your company in the long-term.
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