How much money can you make on Instagram?

These days, there are always stories out there about Instagrammers who are raking in cash.

It seems like if you know how to connect with your target audience and post a few good pictures, you can earn a pretty significant income. Maybe you’ve even taken a glance at your recent ‘Grams and wondered how much money they could be making you.

While it seems strange that something as simple as posting on Instagram would be a way to make money, people with influence and reach on this popular social channel, have something that today’s brands desperately need.

With more than 1 billion active users to connect with, making money on Instagram is as simple as proving to companies that people want to listen to you and see your pictures.

Let’s explore the truth about monetized Instagram profiles.

How Much Money Can You Make on Instagram?

Before we look at how people are making money on Instagram, let’s figure out how much cash is up for grabs.

Ultimately, there’s no one-size-fits-all answer. There are many different variables that factor into the amount of money someone can make from their Instagram posts. For instance, your niche matters a lot. Some of the most profitable niches on Instagram are:

  • Health and fitness
  • Lifestyle and luxury
  • Business
  • Beauty
  • Fashion
  • Travel

Huda Katten, for instance, is a beauty influencer on Instagram who managed to make a fortune not just through influencer marketing but building her own makeup line too!

Aside from your niche, factors like engagement and audience loyalty also count. A large following is great, but today’s companies also want to see evidence that your customers are engaged by what you’re sharing online.

The most popular way to make money on Instagram is through sponsored posts. However, influencers are responsible for choosing their own rates when they work with brands – so the potential earning income can vary drastically. For instance, if you’re just getting started with influencer marketing and only have a few thousand followers, you might charge about $25 per post.

On the other hand, influencers with more than 100,000 followers can charge a lot more. For instance, Sam Ushiro charges at least $1,500 per post. Kim Kardashian West is also making money on Instagram, raking in around $500,000 per sponsored post.

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5 Top Names Making Money on Instagram

Although the answer to “How much money can you make on Instagram?” varies depending on who you ask, it’s possible to make a good income.

Instagram influencers are a hot topic in the social media world, and they’re unlikely to lose their popularity any time soon. Sponsored posts and influencers are practically replacing traditional ads completely. What’s more, influencer marketing is set to become an 8 billion dollar industry by 2020 too!

To give you an insight into the potential of a monetized Instagram account, let’s take a look at some of the biggest names earning cash today.

1.      Jack Morris


With more than 2.7 million followers, Jack Morris travels around the world with his wife, taking incredible pictures of all the amazing destinations that they discover. The reach that this couple has means that they can work with virtually any travel company, as well as countless beauty and fashion brands. Usually, the two charge about $9,000 for a single post on Instagram.

https://www.instagram.com/p/BxZtWnTBuA2/?utm_source=ig_web_copy_link

2.      Elma Beganovich


Elma might not be quite as famous as Jack Morris yet, but she still has a hefty social following. Her and her sister Amra have built a vast Instagram empire based on their interests in fashion and travel. Currently, the pair can earn about $20,000 for a single sponsored link.

3.      Aimee Song


Aimee Song is the woman behind the fantastic interior design and fashion blog, Song of Style. Currently, she has about 100 thousand followers and her own fashion range, which she regularly promotes through her Instagram account. Aimee says that she can typically charge about $50,000 per collaboration with a brand, which means that she’s one of the highest earners on Instagram.

4.      Liz Eswein


Another great insight into how much money you can make on Instagram, Liz Eswein is a travel and fashion icon with more than 1.4 million followers. She joined the social platform soon after it launched and began posting pictures of New York City as a hobby. Today, she’s earning about $15,000 per shot, and she can also charge about $1 per like for her sponsored posts. Usually, a post will get around 40,000 likes.

5.      Anthony Danielle


Another ‘Grammer that discovered the benefits of a Monetized Instagram account soon after the platform launched, Anthony started photographing random people with no regard for their sense of style. Eventually, his focus shifted to fashion, and brands started reaching out to collaborate. Currently, he’s getting around 10 requests per month for sponsored posts, although he hasn’t revealed any information about how much he earns from each image.

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How Big Does a Monetized Instagram Account Need to Be?

If you’re wondering, “How much money can you make on Instagram?” then you’re probably also interested in finding out how big your social following needs to be before you can start earning. You may be surprised to learn that many of the most significant monetized Instagram accounts don’t have as many followers as you might think.

According to some experts, the best way to calculate the value of an Instagram account is to add your follower growth rate, to your engagement rate and your follower demographics and lifestyle match. If all that sounds too confusing, there’s also an Instagram Money calculator available today that can do the hard work for you when you end your handle into the search bar.

Although huge celebrities can earn a fortune from sponsored Instagram posts, there’s also a lot of cash potential for micro-influencers too. If you have around 20 thousand followers on your account, and they’re engaged with your posts, you can find plenty of brands that want to work with you.

The key to success is often finding a company with a brand that shares the same values as your followers or showcases the lifestyle that those people want to live.

How to Start Making Money on Instagram

If you love doing it for the #Gram, and you have plenty of engaged followers who like to check out your content, then you shouldn’t have trouble building a monetized Instagram account.

Just look at the fact that the most popular Instagram post in the world today is of an egg. That’s proof in itself that anyone can do something amazing on Instagram.

It does take some work and strategy to start earning cold hard cash.

With that in mind, here are some of the easiest ways you can begin making money on Instagram.

1.     Sell your Instagram Photos to Brands

If you’ve always seen yourself as a professional photographer in the making, then one of the easiest ways to make some cash on Instagram is to sell your photos to brands that want to use them. There are countless companies out there that need beautiful images for their websites and marketing campaigns, and they don’t want to rely exclusively on royalty-free photos.

Just imagine how much attention a travel company could get with a picture like this one from @NatGeo for instance:

The quickest way to get started selling your Instagram photos is with a website like Foap. These channels allow anyone to upload their photos to an online marketplace. If someone buys your image, you earn cash – but Foap also takes a portion of the profits.

As your online presence starts to grow, you might be able to encourage brands to come directly to you for photos instead, which will improve your earning potential.

2.     Earn Commission as an Affiliate

Affiliate marketing is one of the most popular ways to earn cash online. You’ve probably already heard of affiliate marketing if you’ve looked into ways of monetizing your blog or YouTube channel in the past. The concept works like this. You sign up to work with a specific brand and showcase their products in your posts. The more people who click on your link in bio and purchase the item that you’re trying to sell, the bigger your commission becomes.

It can be a little more challenging to earn cash as an Instagram affiliate than it is to make money through the same strategy with a blog. That’s because you’ll only be able to use shoppable tags, swipe up links in posts, and the link in your bio. However, there are plenty of websites out there to help you get started. For instance, Sharesale, Ebates, or even Sylinity are all excellent places to try.

3.     Create Sponsored Posts

As mentioned above, the most popular way to start making money on Instagram is with sponsored posts. There are plenty of brands out there that will happily sponsor influencers with a sizeable audience to post something on their profile. For instance, they might ask you to take a picture of yourself wearing their clothing or using their service.

Most sponsored posts will also be accompanied by branded hashtags that are designed to drive visitors back to the profile of the company that paid for your influence.

Earn enough followers in the right niche, and companies will begin to approach you and ask for your help with influencer marketing. However, when you’re just getting started, it helps to join groups and forums online that link businesses with influencers in search of work. For instance, TapInfluence is a useful tool for Instagram artists who want to build a monetized account.

If you have enough followers and engagement to prove yourself to your favorite brands, you can also consider sending them a direct message offering your services.

4.     Launch Your Own Business

Many of the most famous and well-paid Instagram influencers to appear on the marketplace over the years have improved their earning potential by experimenting with eCommerce. If you’re well-known for being a fashion or beauty icon, then you can start making money by selling things that are related to your niche.

If you already have an eCommerce website set-up, then a Monetized Instagram account can also help you to earn more sales. Shoppable tags on Instagram are growing increasingly popular for business users. Additionally, Instagram offers a variety of ways that you can advertise your products and boost the reach of your posts.

Running your own store takes a lot of dedication and planning. However, it can be a fantastic way to build a name for yourself in your favorite industry and start making money on Instagram too. One of the easiest ways to get started is with Dropshipping – that way, you don’t have to find a place to store the items you want to sell, and someone else handles shipping for you!

5.     Sell Your Instagram Account

If after a few months of building your Instagram following, you decide that you’re sick and tired of the pressure associated with creating #InstaGood posts, you can always sell your account. After all, the last thing you want is for all your hard work to go to waste.

These days, there are plenty of brands that will be willing to purchase your account from you and use it to improve their influence. Sites like Fame Swap will let you list your account for sale with a price that you would be happy to accept.

Ready to Start Making Money On Instagram?

How much money can you make on Instagram?

The answer seems to be a lot. As long you know your niche, and you’re willing to dedicate some time to building a dedicated and engaged following, there are plenty of ways that you can start making cash. The more time you commit to your Instagram campaigns, the more money you could potentially make.

Which route would you take to earn your income on Instagram? Join the conversation in the comments below.

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