If you were looking forward to trying out Social Drift, I have some bad news for you. Social Drift, along with a few other popular Instagram tools, has been shut down. You can’t use it anymore.

But that doesn’t mean your marketing automation days are over. There are plenty of Social Drift alternatives out there, which we’ll cover a little later in this review.

Before we do that, in order to avoid building a business on a shaky foundation, we should see what lessons can be learned from the Social Drift shut down.

Why did they close? Why did Instagram (Facebook) go after them and not other bots? What did they do wrong?

In this Social Drift review, I’ll do my best to answer those questions, and more, so you can find the best Instagram tool for your long-term marketing needs.

I promised some alternatives, and here they are.

Social Drift Alternatives:

If you want to take a look at our full list of recommended Instagram tools, click this link. Otherwise, I’ll save you a click by listing our top two choices below. Keep in mind you can take both of these tools for a free three-day trial test run, no credit card required, either.

1. Upleap

Upleap is a very interesting marketing automation solution. Instead of using scripts and bots to create activity on your behalf, they assign you an account manager, a real person.

Granted, Upleap is a little pricey when compared to other tools, but the service quality is so much higher as well. Essentially, it’s like hiring your own social media marketer to manage your Instagram account, only for a fraction of the price. Very cool.


KENJI is the polar opposite, a cheaper tool for the budget minded, and a full-scale automation bot. What makes KENJI interesting is it uses advanced machine-learning algorithms to automate activity on your behalf. It also has a lot of fall-safes to bypass Instagram’s bot detection systems. Cheap, safe, and easy to use.

Note: Some people call KENJI the new Social Drift, as they share many similarities.

What Went Wrong?

Social Drift was shut down in 2017 although some users said they could still access the website from outside the United States.

The exact reason the company closed its doors is unclear, but we do know it happened around the same time other major tools got shut down like Massplanner for example.

Massplanner was a little different because it had a service for mass creating Instagram accounts, which were mainly used for spam. Social Drift never had such a service, so we don’t know the exact reason for the shutdown.

From what I can see, Instagram grouped a lot of these tools together and forced them all to close around the same time. I believe the main reason is that Instagram doesn’t want any tools simulating real-human behavior and automating tasks. It looks like Instagram went on the offensive against all relatively popular automation tools around the same time.

Another reason could be too many Social Drift users failed to follow the company’s suggestions and put all the settings in maximum speed, creating a clear footprint for Instagram to find.

Moving on with our Social Drift review.

Social Drift Review: What Was Social Drift?

social drift review

Social Drift was one of the most user-friendly Instagram bots out there, and hundreds of marketers relied on it for social media growth.

The bot worked online, in the web-browser, and automated a wide range of activity, such as Likes, Comments, Follows, and Un-follows.

In the dashboard, you could toggle the actions with a flip of a switch, and set speed for each of them, from slow to fast. On top of that, you could also choose the type of media you want the bot to interact with, such as Videos, Photos, and what not.

Let’s not forget about filters. With Social Drift, you could configure all kinds of filter, like media age, a minimum number of likes, post count, gender, and more.

You could also target certain usernames or hashtags, to interact with their followers or similar accounts. Hashtags targeting works the same, where you can add all kinds of related hashtags for the bot to explore. You could even target countries.

Let’s take a closer look at the features they offered.

Social Drift Features:

social drift review

If you followed this blog chances are you’re familiar with the usual automation features (Like, Comment, Follow and Un-Follow, etc) so we won’t cover them in too much detail here. These quick features could be toggled with a flip of a switch.

But there’s are a couple of other features worth talking about:

1. Artificial Intelligence

Social Drift pioneered machine-learning for Instagram management.

The company claimed their AI systems could learn, adapt, and improve on its own, much like a human. It could also copy the way you interact with your account, and repeat the same activity pattern.

Very interesting, to say the least.

2. Social Drift Insights

Another feature I found useful was called Social Drift Insights. What it did was provide daily recommendations on how to optimize your account. For example, if you didn’t post within a certain time-frame, a notice will appear reminding you to make a post.

Insights also analysis your current settings with the platform, making suggestions where necessary. For example, add more comments to the loadout, add more content to your profile bio, and more.

The feature also provided analytical data of old posts on your profile, showing you which posts got the most views, and how you can keep the trend. Not many tools offered such detailed Insights. I thought the suggestions were quite helpful and informative.

3. Live Reports

Anyone who used Social Drift knows the data reporting was top of the line.

Besides revealing a live feed of actions performed by the platform, there are also neat reports that track a wide range of data points. For example, new followers, conversion rate, growth rate, and more.

I think we can all agree watching our accounts grow is one of the most satisfying things a marketer can ask for. You could also choose to have these reports sent to you weekly or monthly!

4. Turbo Mode

This one is relatively easy to explain. When enabled, it boosts the activity speed by up to 50 times. I wouldn’t recommend using a turbo mode on any Instagram tool because it can trigger Instagram’s anti-spam filters. Nevertheless, some people find it helpful, especially if they are trying to quickly grow an account.

What People Loved:

From the old Social Drift reviews scattered around on the internet, there are a few common denominators.

1. Easy User Interface

While some people like to have full control, this platform made it very easy for beginners. They don’t share too many tabs with lists of configuration options, and multiple options.

Instead, the platform narrows it down to speed settings which are predetermined by the company. You can place some limits, and filters, but you can’t input the exact number of users to follow and what not.

Most people have the time to fill in all those details anyway, so the simple user interface of Social Drift was highly appreciated. Flip a few switches, and that’s all you have to do. No need to spend hours trying to get the perfect configuration settings.

2. Reports & Insights

As mentioned above, most users loved reporting and insights tools. The insights tool provides you with helpful suggestions, and the reporting tool shows you the data. I wish more tools would include this level of reporting because it makes marketing so much easier.


From what I could gather, Social Drift had an excellent support team. Not only did they have live-chat and email support, but also a public knowledge base and list of FAQ on their website. In other words, figuring out how to use the platform was made very easy, anyone could do it.

How Much Did it Cost?

Social Drift was moderately priced tool, complete with the standard three-day trial offer. There were two memberships: seven days, and 30 days, both of which have the same features. The seven-day membership was priced at $13 for a week, and the 30-day membership was $39 a month.

If you’re looking for a good (and cheaper) alternative, KENJI is your best bet. It shares many of the features that Social Drift had for a lower price. You might as well try out their three-day trial, it’s free, and no credit cards required; just a name and email address.


Overall, Social Drift was a decent automation tool that used artificial intelligence and smart reporting to grow user’s Instagram accounts.

Why it got shut down, we’re not entirely sure, but it might have been a blanket move on Instagram’s part because many similar bots were shut down in the same time period.

If you’re still looking for alternatives, I recommended taking a look at our full list of Instagram automation tools. The closest match, as far as features and technology go, would be KENJI our favorite Instagram bot.

Thanks for taking the time to read this Social Drift review, and I hope now you know what the platform was all about, and you can narrow down your alternatives. Leave a comment below if you have any questions.

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