For several long years, Selena Gomez reigned as the most-followed Instagram celebrity. But recently, the Queen of Instagram has been de-throned by soccer player Cristiano Ronaldo. Ronaldo’s great, but he’s no Selena, so what gives? And for that matter, who’s coming for HIS throne?
Fifteen Instagram celebrities have amassed more than one hundred million followers. All of the top followed Instagram accounts have something in common: consistent posting and a rock solid public image. Followers know exactly what they’re getting when they go onto these accounts. Since most of them are celebrities, it’s a matter of extending that public image onto Instagram. Without further ado, let’s take a look at the fifteen accounts with the most followers on Instagram!
1. Cristiano Ronaldo
He’s known for his good looks and soccer skills, and his Instagram puts that to full use. When he’s not sharing posts of his football victories, he shows off work from his modeling career. The king of Instagram celebrities peppers in some really sweet posts about his family. Ronaldo’s Instagram is a great balance between professional life and personal moments!
2. Ariana Grande
2018 was a big year for Ariana Grande – and not just with record sales. She had multiple songs go platinum, got engaged, called off the engagement… and she became the second most-followed celebrity on Instagram. Sorry, Selena. Ariana’s Insta is full of 90s aesthetics and exclusive promo content for her music. But she also gets personal about her mental health on her stories, making her extra relatable. Plus, she often shows off her unique sense of style. Honestly, goals.
3. Selena Gomez
She didn’t have the most followers for so long for nothing! Selena Gomez’s Instagram is so down-to-earth you almost forget she’s an Instagram celebrity. It features a lot of selfies, some fashion shoots, and every once in a while, promo material for the new music. The best thing she shares is her work behind the scenes with organizations fighting for change in the world. She’s very involved in charity, so her big heart is always on display. It’s hard not to love her!
4. Dwayne ‘The Rock’ Johnson
The Rock’s Instagram is a beautiful lesson in branding. He constantly creates interesting and engaging content, and interacts with his fans, too! From his workouts to his family, he does a great job of making his followers feel really included in his life. The Rock could crush us all, but from his Instagram, he comes off as a genuinely nice, hard-working guy.
5. Kim Kardashian West
Come on, were you really surprised? The Kardashians make so much money on Instagram it’d be a little insane if they weren’t featured on this list! They practically invented the term “Instagram celebrity.” Kim Kardashian’s Instagram is a collage of Hollywood glamour. She combines her family life with Kanye West with her Hollywood lifestyle. Her Instagram is heavy on pink and skin tones, creating a sleek, chic look. It’s easy to see why she’s so followed on Instagram. Can you say glamourous?
6. Kylie Jenner
Yet another Kardashian competes for the title of queen of Instagram. While older people may think Kim, Gen Z definitely thinks Kylie. She made waves all the way back in 2015 with her signature look, inspiring a bonafide Instagram craze. The release of her makeup line only got her more followers on Instagram. These days, she’s preparing for the launch of her skincare line, and her Instagram is full of promo posts along with posts of her daughter Stormi and what we really came here for: the selfies. Watch out, Kim – Kylie might be coming for your title!
If you’re surprised Beyonce’s not at the top of list, you’re in good company. More “celebrity” than “Instagram celebrity”, she’s more focused on record sales than likes, which is admirable in and of itself. Beyonce’s Instagram account is almost 100% her serving looks, and we’re okay with that. She may not have the most Instagram followers, but she gets to be Beyonce. I’d say that’s a pretty fair trade.
8. Lionel Messi
This Argentine soccer player has been famous in real life forever, but now he’s famous on Instagram, too. His Instagram is full of peeks behind-the-scenes of the Argentine national team, with occasional glimpses into his personal life as well. He shows off not only his great soccer skills, but his dogs and his family. He just might be the dad with the coolest job in the world!
How many soccer players can we fit on this list of Instagram celebrities? At least three. Brazilian soccer player Neymar has a fantastic Instagram presence. His Instagram drips cool – it’s easy to see why so many people follow him. Unlike his peers, he doesn’t post a lot of on-the-field snapshots, instead focusing on his personal life and fun outside projects. With his good looks and adventurous personality, he’s a great person to follow on Instagram.
10. Taylor Swift
The beloved country-pop singer has been quiet until recently, when she came out in full force with her video “You Need to Calm Down” in support of Pride. but thankfully, her Instagram hasn’t been. Taylor’s Instagram is full of what so many love about her personality and music – brightly colored and beautifully written. She shows off her friendships with seriously cool people, and shows off her pastel fairytale aesthetic all the while. In recent years, she’s been a lot braver about supporting things she cares about, and it’s working. Keep it up, Taylor!
11. Justin Bieber
Oh, J-biebs, we can never forget you, and neither can Instagram. Following his recent marriage to model Hailey Baldwin, Bieber’s Instagram has been full of sweet posts dedicated to her beloved. His posts are lowkey, often forgoing captions, leaving us to fill in the blanks of Bieber’s life. Thankfully, there’s no shortage of promotional content on his insta to let us know when he’s working on new music or collabs.
12. Kendall Jenner
Yet another Kardashian makes our list! Kendall has a different take on what it means to be an Instagram celebrity than her sisters. Her Instagram is a lot more artistic, swapping out modern glam for classic elegance. There are plenty of shots from her modeling career, and the selfies she posts are just the icing on the cake. She constantly looks like she just stepped out of an Italian movie from the ‘60s. It’s easy to see why she’s attracted so many followers on Instagram!
This isn’t technically an Instagram celebrity, but it is a great account. This is the only non-person to grace our list, and it’s no secret why. If you’re not following National Geographic’s Instagram account, you really should be. They share some of the most stunning visuals ever taken from around the world. It gives you the feeling you’re exploring, right from your Instagram account! Seriously – this is exactly what Instagram is for.
14. Nicki Minaj
Nicki Minaj may have toned down her look in recent years, but her Instagram still shows off her larger-than-life personality. She shares experiences from her tours, and her great outfits are just icing on the cake. She’s honest and confident, and that’s all we can ask for from an Instagram account!
15. Khloe Kardashian
In an unsurprising conclusion, another Kardashian ends our list of the most followed Instagram celebrities. Khloe Kardashian’s Instagram is big on family. She’s constantly shouting out to her sisters as well as posting photos of her own children. Although she also does brand deals and models, you can tell from her Instagram that she’s a real family woman.
What Makes Instagram Celebrities So Popular?
All the most followed Instagram celebrities are to people we want to know more about. They create mystery and intrigue by sharing enough of their personal lives to interest us, but also enough to keep us guessing. They all have an aesthetic down, and strike a nice balance between career and family. It’s worth nothing they do all belong to celebrities, except for Natgeo. If you want to get into the top 15 most followed Instagram accounts, you might have to put out a record or marry a Kardashian. Until then, take these accounts for some inspiration.