When looking for an Instagram management tool, you might have come across a platform called Linktree. If you’re not sure if Linktree is the right platform for you, this review is for you.

Before we begin, I think it’s best we clarify a couple of things. For one, Linktree is not like the Instagram management tools you’re probably familiar with.

It doesn’t automate any activity on your account. It doesn’t follow users, it doesn’t auto-like content, and it doesn’t upload anything on your behalf.

You’re probably wondering:

What does Linktree do? Why would I need a tool that doesn’t automate any tasks for my Instagram account?

Linktree takes a different approach. Instead of automating tasks, it’s a bio-link optimization tool.

If you’re scratching your head, trying to figure out what that means, bear with me.

While I have your attention, I would like to take a moment to recommend a much better Linktree alternative.

Linktree Alternative? Bio.fm

After playing around with Linktree for a while, I felt it didn’t meet my expectations. There was another bio-link optimization tool I heard about, called Bio.fm, so I decided to give it a shot.

And it was much better than Linktree. I’ll quickly introduce you to Bio.fm and then we can continue with the Linktree review.

Bio.fm creates a landing page for your content, similar to Linktree, but instead of buttons, it uses a block-based system. While using Bio.fm, the blocks kept reminding me of Window’s 10 Start Menu tiles; they look almost exactly like that.

The best part about Bio.fm is the blocks integrate with most popular channels, such as: YouTube, Medium, Spotify, and Facebook, to name a few.

You can also use it to display content from your Instagram!

In short, if you’re looking for a great-looking bio-link optimizer, Bio.fm is the tool for you. Did I mention it’s free?

Let’s move on to our Linktree review.

What is Linktree?

Linktree is an interesting little tool that creates a simple landing page where you can add more links or call to action buttons.

How it Works

When you place the Link Tree link in your Instagram’s bio, it allows you the opportunity to add more links to your other channels.

The landing page is mobile-optimized and essentially looks like a series of buttons (with custom labels, colors, and themes) that can lead people to other websites.

The cool thing is you can customize the background, buttons, labels, and colors, as well as add special effects (such as a shake or bounce).

You can also add icons!

Here’s a screenshot of it in action from their official Instagram page:

A picture of Linktree

Why Link Tree?

Why would someone need a service like this?

It’s simple. Most bloggers have multiple links to advertise on a daily basis. These could be a Facebook page, Twitter account, individual blog-posts, merchandise, and whatnot.

If you have a lot of fans on Instagram, but only one link, it’s hard to figure out which links deserves that spot.

So Linktree lets you build a page with all your important links. You can send followers from your Instagram to your other content or pages. Once again, it’s an interesting idea.

Then again…

If you’re familiar with marketing tools, you probably know there are plenty of ways to accomplish the same goal. For instance, you could use a free website builder, or just make a page on your website with all your links.

On that note, most WordPress themes automatically optimize pages and posts for mobile, so that could be another option. In other words, if you already have a website, then you don’t really need Linktree.

Let’s see how it works.

How to Use Linktree

Getting started with Linktree is very easy. Create a free account either with an email and password or through Instagram, and start building your page.

You can add links and titles. Next, copy your unique Link Tree URL and paste it in your Instagram profile. From now on, whenever someone clicks that link, they’ll see all the links you added.

Very easy.

Linktree Pros: What We Loved

Here’s what we liked about this handy little tool.

1. It’s Free

While Linktree does have a Pro version, the free version will provide you with most of the essential features.

There’s no harm trying it out for a bit, but remember our alternative tool, Bio.fm, has many more features, and it’s free too.

If you have to choose between the two, I recommend Bio.fm.

2. Customization

With Linktree you can customize all kinds of settings. For example, change the colors, background, the themes, the font size, the fonts themselves, and email integration.

Unfortunately, most of these features are only available for Pro members. Nevertheless, I still liked the level of customization.

With the Pro version, you can remove the Linktree watermark too. You can even add your Facebook Pixel to track visitors to create better-targeted ads.

On that note, the Pro version of Linktree only costs $8 a month, but you can use most of the features with the free version.

Unfortunately, you can’t add blocks, or integrate with other social media channels, or view previews, like you can with Bio.fm.

3. Great for People That Don’t Have a Website

I get it. You’re busy with all your other channels and haven’t had time to get around to building a website. That’s okay!

As we mentioned earlier, if you already have a website, then you can simply create a separate page with all your important links, and then add that to your bio.

But I can see how some people who haven’t made their website yet will benefit from this tool. It’s free, after all, and it saves you the hassle of dealing with website builders, domain names, and everything else.

In short, it’s helpful for people who don’t have their own websites or those that don’t feel like creating one at the moment.

It’s also very easy to use, mainly drag-and-drop based.

4. Add a Profile Picture

With the free version, you can add a profile picture to your tree, which is a cool way to make a mini-bio with your important links.

On the other hand, you can only change the title of your Linktree with the Pro version, which I thought was a bummer. With the Pro version, you can also add custom images to your theme.

Linktree Complaints

Now, here’s what I didn’t like so much.

1. Unstable Servers

On the surface, the idea sounds good. But what happens when the Linktree page doesn’t load? No traffic will be redirected, it will be stuck.

From what I can see, the Linktree servers are a bit unstable, and some times your “Tree” will fail to load. What that means is you’ll lose customers. It’s like sending people to a page not found error.

Of course, for the most part, Linktree is stable. Nevertheless, there are quite a lot of complaints mentioning this issue. Something to keep in mind.

2. Not Great for Tracking Data

With the free version of Linktree you can only track clicks, the number of times someone clicked your specific link. On the Pro version, there are more analytics, but it’s not enough to optimize a proper landing page.

On that note, if you’re sending Linktree traffic to your website, Google Analytics won’t know where the traffic is coming from, and it will display it as “Other”.

Note: On the Pro Version of Linktree Google Analytics will categorize the traffic as “Social” but it’s still not enough.

On the other hand, you can track clicks on individual links, so you can get a feel of which links people are looking at.

For example, if one link is getting the majority of clicks, you can place that at the top of tree, and remove the links that don’t get any clicks, to optimize the funnel.

3. Free Version Quite Limited

For example, there are only four color-templates in the free version. If you have a specific color brand, chances are these color templates won’t match your brand.

Many Other Ways to Achieve The Same Result

As we mentioned earlier, there are many other ways to achieve the same result. To give you an idea, we’ll run through a few.

1. Create a Private Page on WordPress

Got a WordPress website? Simply create a private page that’s hidden from the public but still viewable through the link.

Edit that page to include your other links and any other information you want to provide. Make sure the page is optimized for mobile use, and copy-and-paste the link into your Instagram profile.

The same could be done with a post as well.

Very easy.

2. Use a Website Builder, such as Wix

With Wix you can choose from a wide variety of professional landing pages and host them for free.

You can also use the WordPress.com, Blogger, or any of the hundreds of other free blogging platforms.

Granted, it will be hosted in a sub-domain, but Linktree is a sub-domain too.

3. Use Bio.fm

Bio.fm is a better alternative, for a number of reasons.

It’s also free, and the click-through rate is higher because blocks are more visually-appealing than buttons. People are more likely to click on blocks.

You can also customize your grid and show previews, such as Tweets or Videos. The thumbnails are my favorite feature!

You can sign-up with Instagram or Twitter.

When it Comes Down to It

Linktree is not a bad service, it certainly has its place and uses.

But when you think about it, the tool isn’t really that necessary, and there are better alternatives out there.

If you have a lot of links, I would go with Bio.fm.

Thanks for taking the time to read this Linktree review.

If you’re looking for the best Instagram management tools, don’t forget to check out our recommend picks here.