In a virtual world of full email inboxes, is there an easier way to communicate? There’s no need to fret! Instagram messages are proving to be an indispensable tool.

With more than 800 million users, Instagram offers almost limitless opportunities to foster connections. In fact, Instagram direct messages make emails seem outdated.

Whether you’re an influencer or a business, Instagram DMs will prove to be essential. For one, Instagram allows you to find users and brands within your niche. Secondly, through this feature, you can send personalized, private messages.

In this post, we’ve created a simple guide on how to use Instagram direct messages to grow your brand. More importantly, we listed important tips to remember before hitting Send!

But are Instagram DMs really necessary in growing your account?

Benefits of Using Instagram Messages

Direct messages allow you to send text, photos, or videos privately to almost any Instagram user. In fact, you can create a group with 50 people. Here are a few quick notes to remember:

  • Don’t spam random people.
  • Avoid copy-pasting the same message.

Use Instagram direct messages to bring value to your followers and potential market. Use it to your advantage!

Remember, not all your followers will see your posts or stories. Users are more likely to check private messages sooner or later.

Whether you’re a brand or an influencer, you’ll definitely benefit from it.

You’ll Establish A Genuine Connection

Instagram messages is a two-way communication street. This means customers can also send you messages. They may ask a question, send feedback, or request assistance. DMs are much more convenient than e-mails or mobile messages.

That’s why when you see that you have an unread message, make an effort to reply. For one, this helps you understand your followers. Secondly, you’ll be able to establish a genuine connection.

Remember, real conversations lead to better engagement.

It Helps Boost Sales

With Instagram messages, you can precisely target users. Use the hashtag, locations, or username search to find like-minded individuals.

You can then create a group whose members are interested in specific content. Send these groups valuable content or information.

When done right, Instagram messages will create more interest in your brand. Additionally, it can also boost sales.

It Can Grow Your Network

Traditional e-mails will only get lost in inboxes. DM, on the other hand, is available right at the top of their Instagram feed. Users can’t miss it!

However, try to avoid randomly sending messages. Before you reach out, engage their feed first. For instance, like or comment on their post. Establish rapport. In doing so, your private message will look less random and spammy.

More importantly, you must find the right people. These people must be a part of your target market. Those who would be interested in your content, product, or service.

How Do I Connect With Instagram Users?

Find The Right Accounts

You wouldn’t want to reach out to users or brands who don’t care about your content. It’ll be a waste of time. That’s why you must find users within your market.

First, determine the hashtags that are most relevant to your brand. Say, for example, your niche is make-up. Choose some of the most popular tags in your industry.

Look into the top or most recent posts. Examine these accounts and determine if they are the right fit.

Note: Don’t limit your options to accounts with a huge following count. Consider smaller accounts as well. They may provide more engagement and insight into your brand.

Evaluate Their Engagement Rate

Before reaching out, you must carefully look into their feed. What is their average number of likes? Are the comments positive? Are their followers active and engaged?

Don’t be immediately discouraged by low following count. If their relationship with their followers is strong, it means that their audience is paying attention.

That’s why pay attention to nano or micro-influencers. Remember, a small but engaged following beats a large, indifferent audience any day! They can provide value to your business. All you have to do is send an Instagram message.

Determine How You Can Bring Them Value

Once you’ve chosen accounts, determine what you can give them. Can you provide the content they want? Are your products worth looking into?

You must know what that Instagram user needs or wants. This is essential to your success. Without determining this factor, you might end up spamming or getting banned. Provide value, and you’ll get a positive response.

Create an enticing proposition. Send an Instagram direct message.

Ways to Use Instagram Direct Messages Like A Pro

Provide One-on-One Customer Service

Today, more and more people rely on social media channels to address their concerns. Brands and businesses must keep up with this trend. Why?

Customers who are satisfied with a brand’s social media customer care are more loyal. They spend up to 40% more with these companies.

That’s why when a follower leaves you an Instagram message, it’s best to engage! Responding to customer inquiries helps grow your business.

Using Instagram for customer service makes you accessible to customers. It shows your commitment to providing the best experience. Using a private channel to respond can make them feel like they’re given excellent service.

Here are other ways to use Instagram messages for customer service

  • When asking for customer’s private information to resolve an inquiry. Remember, only ask contact information when really necessary. Additionally, never ask customers to publicly publish their private info. Move the conversation to your DM. This will protect your customer from spam or potential harassment.
  • To provide a detailed explanation. If a question is raised in your comment section, you can always direct them to your private channel. In doing so, you’ll have more space for a detailed conversation.
  • When discussing a unique issue or problem. You wouldn’t want to raise concerns for other customers. Additionally, you must avoid bothering others with technical jargon in the comment section. You can discuss the issue with the specific customer in a one-on-one, private channel.

Respond To Instagram Stories

To boost your online presence, you need to build relationships. One of the best ways to do so is by responding to Stories through Instagram direct messages.

Say, for example, a customer bought your product. They posted it on Instagram Stories and tagged you. The platform will inform you that you’ve been mentioned in their story via Instagram messages.

It’s a good idea to respond to such Stories. Why?

  • You let customers know you care.
  • You’ll have the opportunity to thank them.
  • Let them know that you noticed what they’re doing

This strategy helps boost engagement. Additionally, it also builds customer loyalty.

Ask Permission For User Generated Content

Customers are now using Instagram to provide feedback. So when a customer posts a picture or a video of your product with a glowing review, utilize it!

Use Instagram messages to reach out to them. Ask permission to use their content as a product review.

Say, for example, you saw the content you want to repost. Simply tap on the airplane icon.

Select the owner of the content, write a short message. Lastly, press send!

With Instagram DM, the user will know exactly which post you’re talking about.

What if the content you want to use is from an account who doesn’t follow you?

If that’s the case, they’ll have to approve your message first. For this reason, don’t send Instagram messages liberally.

It’s best to engage first, send a DM later. Remember, Instagram users are more willing to accept messages from other accounts they’re familiar with.

Provide Selected Followers Exclusive Updates

Customers love to feel valued and special. That’s why providing selected followers with exclusive updates will help boost customer loyalty.

By putting these select followers first, you’re also sending a thank you message for choosing your brand. More importantly, it’ll encourage them to keep choosing you.

Use Instagram direct messages to deliver this exclusive news!

Here are a few ideas:

  • Send behind-the-scene photos of your newest product campaign.
  • If you have an upcoming sale, give a select group first dibs.

Note: When sending a piece of exclusive information, clearly state what can and can’t be shared.

Take the #KKDirect campaign as an example. The Kardashian fashion shared exclusive photos to only fifteen followers via Instagram messages. It was their way of saying thank you to their followers.


To be one of the lucky few, followers were encouraged to repost and use the hashtag.

Run A Contest

Running a contest is an excellent choice to boost engagement. You can use Instagram direct messages for this strategy. Here are a few ideas:

  • Post a photo or video with a description of your contest. The first 10 people to send you a DM will get a reward.
  • Ask your followers a question. The first few people to answer in the comment section will receive a message with a coupon or discount.
  • Tell your followers to provide creative ways to use your product. The first few to DM will be rewarded.

When running a contest, the sky’s the limit! However, make sure that you follow Instagram’s contest regulations.

Reach Out To Influencers

Influencer collaboration is in vogue. More and more brands are reaching out to accounts with a high engagement rate to promote their products and services.

That’s because customers rely on these influencers. They trust what these popular users have to say. However, connecting with these Instagram celebrities can be challenging.

Sending Instagram messages is the best way to go. Grab their attention by sending a direct, private message with visuals, including a short but sweet content.

A few tips to consider before hitting Send!

  • Familiarize their account. You should know what content they usually post. Does your product or service fit in?
  • Take a look at their “brand identity”. Take into account their interests and writing style. Do their values and advocacies align with your brand?
  • Send a unique email. When reaching out to several influencers, don’t copy-paste messages. Send out unique proposals. Add details that the specific influencer will find interesting.
  • Provide a good offer. You need to provide value to your potential influencer partner. This is essential if you want to catch their attention. Consider offering free samples of your product. In doing so, you can have further conversations in the future.

They haven’t responded to your message, what now?

Just because you didn’t receive any reply doesn’t automatically mean they’re not interested. Remember, influencers get flooded by other messages. With that said, consider sending a follow-up message.

Following up significantly increases your chance of forming a connection. Another trick is to use the comment section to support your Instagram direct messages.

Note: Keep the comment simple, non-intrusive, and less spammy. For example, you can notify them like “I DM’d you a proposal for a collab!”.

What if you accidentally sent a wrong Instagram direct message?

Fret not!

You can simply unsend the message as long as the recipient hasn’t seen your message.

Tap and hold on the message, then select Unsend. Once that’s done, it won’t be visible to the users included in the conversation.

How To Check Instagram Messages On PC

Let’s face it. Sending and managing Instagram messages from your mobile phone can be time-consuming. It’s more practical to use a desktop.

Unfortunately, the Instagram website has its limitations. One of which is the missing Direct Message feature.

If you’re wondering how to check Instagram messages on PC, it’s actually pretty simple.

First of all, are you using windows 10?

If yes, download Instagram from the Windows App Store. With this app, you can manage your profile, take photos and videos, and send direct messages.

Click Get. Install and run the program on your PC.

Find the Sign In link at the bottom. This app will look more like the mobile version than the Instagram website. With that said, you can easily find the airplane icon for Direct Messages!

Photo grabbed from Technjunie

Just remember to keep your messages short and concise.

Firstly, make sure that your recipient will quickly grasp the intention of your message. Secondly, avoid directly asking users to buy your products. This could lead to an account suspension. Lastly, watch your daily Instagram message quota. Space out your messages and don’t copy-paste!

Instagram messages offer a plethora of opportunities. Whether you’re an aspiring influencer or a business trying to grow their account, take advantage of the tips above.