Instagram continues to dominate the social media marketing landscape. In fact, Instagram user engagement is 10 times higher than Facebook. With that said, businesses continue to leverage Instagram influencer marketing to grow their brand.
Brands trust influencer partnerships to successfully run campaigns. This trend isn’t showing any sign of slowing down. Based on statistics:
- 92% of consumers trust influencer recommendations.
- 67% plan to increase their influencer marketing budget in 2019.
If you’re looking for a new strategy to grow your brand, look into Instagram influencer marketing. This will help you achieve business goals including:
- Brand awareness
- Growing your followers
- Converting followers to leads that generate sales
In this guide, we’ll talk about the benefits of collaborating with Instagram influencers. More importantly, we’ve compiled a list of Instagram influencer tools. These will help you find the right partners for your campaigns.
Ready to get started?
What Is Instagram Influencer Marketing?
Instagram is the best platform for influencer marketing. Why? Because this platform has an average engagement rate of 3.21% compared to other social media networks.
Instagram influencer marketing overcomes the limitations of traditional advertising. For one, brands are presented from the point of view of a trusted source – the influencer. These Instagram influencers create authentic and casual branded content.
Instagram influencers hold a level of authority within their niche. When they collaborate with businesses, they’ll spread the brand’s message to their followers. With that said, brands will reach new and wider audiences.
When an influencer introduces a product, the target market will be more interested. It comes across like a recommendation from a friend.
Need More Reasons To Use Instagram Influencer Marketing?
Impressive Reach: Instagram is a hugely popular social media platform with more than 800 million monthly active users. It’s an incredible platform for marketers to reach their audience. By collaborating with the right Instagram influencers, they can effectively get their message across.
High Engagement Rate: Based on studies, Instagram’s users are much more engaged. In fact, it has a 29.67 average ratio compared to Facebook’s 16.54 engagement ratio.
Credible Instagram Influencers: These influencers spent time and effort to grow their account. They create authentic, highly engaging content that attracts followers. Highly engaged followers create a lasting relationship with influencers. That’s why their followers trust them. With that said, they help brands reach out to loyal audiences.
Niche Targeting: To have a successful campaign, brands need to focus on their target market. They should know who they’re selling to. Leveraging Instagram influencer marketing increase their chances of selling successfully. Why? Because they’ll be targeting a specific niche audience.
Tip: Choose Instagram influencers who’ll help you reach your specific target market.
You now have an idea of the power of Instagram influencer marketing. It’s high time you set your goals.
What Are Your Instagram Influencer Marketing Goals?
Set your goals before you start forming ideas for your campaign or reaching out to influencers. What do you want to achieve?
Think about what message you want to convey to your target market. In doing so, you’ll find the right Instagram influencers. Additionally, you can decide on which campaign will best suit it.
When you have clear goals, you can easily communicate what you need from your influencer partner. As a result, they’ll create the right type of content. Here are a few things to consider:
- What is your brand identity? How do you wish to be portrayed?
- Are you aiming for a specific campaign? Do you want to launch a new product? Promote an event?
- Do you want to simply grow your account? Or do you wish to boost sales?
Once that’s done, you can finally start executing your campaign.
Popular Types of Instagram Influencer Marketing Campaigns
Brands and Instagram influencers work together to come up with fun and creative content. One that’ll keep the audience excited and engaged. Here are a few ideas:
This is the most popular influencer marketing strategy. Here, the influencer will create content to promote your brand on their account. You’ll have to pay the influencer for the said content.
What you need to do:
- Reach out to influencers in your specific niche
- Provide them with a set of guidelines regarding the content you need.
- You can also provide additional instructions and requirements.
- Most importantly, give them creative freedom.
The influencer will then publish the content in their feed. This type of Instagram marketing campaign is perfect for achieving different types of goals.
Contests or Giveaways
This strategy is very popular on Instagram. For one, it’s mutually beneficial for both brands and influencers. Secondly, it’s an excellent method in gaining new audiences, raising brand awareness, and engaging with the audience.
How do you run a giveaway campaign? It’s very simple. The influencer will ask the audience to follow a simple set of rules to enter. Here are a few examples:
- Like or comment on a post
- Tag a friend
- Go to the brand’s website and sign up or fill up a form, etc.
- DM an answer to the influencer’s question
Once the contest period is over, a winner is selected.
Affiliate Instagram Influencer Marketing
With this strategy, Instagram influencers promote a product sale. They will earn a commission for each product sold as per their agreement with the brand.
Want to try this strategy?
You can start by providing an influencer a code or custom discount link. They will then share it with their followers. For each sale, pay them a small percentage.
This is a win-win situation for both parties. Why? The brand generates sales and the influencer will get paid for making a sale. This strategy is perfect for:
- Raising brand awareness
- Increasing sales
- Developing a mutually beneficial relationship with Instagram influencers.
Gifts and Reviews
Another popular Instagram influencer marketing strategy is sending gifts to influencers. This allows them to try out the product first-hand. Instagram influencers usually create reviews for the free products they receive.
If they love your product, they’ll post positive reviews on their feed. These authentic reviews help win the trust of your target market. This strategy is best for raising brand awareness, building trust, and driving conversions.
Influencer takeover is in vogue. This entails giving an influencer access to your account for a certain period of time. Usually, these takeovers last for about an hour or a day. But it can also be as long as a week for special events.
With this strategy, Instagram influencers are in charge of creating content for the brand. For instance, they can take the audience behind the scenes. Or they can go Live or create Stories to engage with the audience.
Instagram influencer marketing campaigns help you connect with new audiences. Instagram influencers play a huge role in its success. With that said, you need to find those who best represent your brand.
How To Find Instagram Influencers For Your Campaign
Search For Hashtags Related To Your Brand
Make use of the Explore feature on the platform.
Look for Instagram influencers who are already following and are fans of your brand. To make things easier, search using a branded hashtag. In doing so, you’ll find content created about your brand.
For example, the clothing brand H&M can conduct a hashtag search for #HM. They’ll see influencers tagging their content with their brand.
With the example above, the content creator is China Tuason. According to her bio, she’s a TV commercial model as well as an event host. She’s not only relevant but also has a considerable number of followers.
It’s easier to reach out to Instagram influencers who are already talking about your brand. Why? Because they know about you. They’ll have an idea what your brand is all about.
Search For Hashtags Within Your Niche
What if you’re a startup brand with no branded hashtag? Conduct a search of relevant hashtags within your niche. For instance, if your products are for skincare, search for tags within this category.
Treat hashtags like keywords. However, try searching for tags that aren’t as popular. Why? Because although they are relevant, you’ll be wasting time.
For example, if you search for #skincare, there are 40.2 million posts to look through. Instead, consider hashtags like #skincaretips or #skincareproducts.
Work With Micro-influencers
Don’t be afraid to tap the power of micro-influencers. If you’re a startup business and on a tight budget, they are a wonderful option.
But what are micro-influencers?
These are Instagram influencers with 1,000 to 10,000 followers. These are users who made a name for themselves within their industry. They personally interact with their followers. With that said, their audience is more likely to buy a product they recommend.
So don’t underestimate these numbers. In fact, a recent study suggests that micro-influencers combines engagement and broad reach.
- Users with less than a thousand followers generate 13x more comments than those with 10 million followers.
- Micro-influencers receive likes on their content 8% of the time.
With the right Instagram influencer marketing strategy, micro-influencers can help you achieve your goals.
Want to make searching for Instagram influencers a lot easier? You can make use of Instagram influencer tools. With these tools, you’ll get a comprehensive list of potential Influencer partners.
The Best Instagram Influencer Marketing Platforms
Finding the right Instagram influencers can be challenging. In fact, 68% of marketers say they have a hard time finding influencers who meet their brand needs.
This is where you’ll need Instagram influencer tools. These influencer platforms simplify the process of finding the right people for your campaign. Of course, each platform offer various features but the most common are:
- Influencer discovery
- Marketplace for Influencers
- Influencer content amplification
- Campaign management
This is a self-service influencer discovery platform. Its main advantage is its massive database with nearly 1 million influencers. Additionally, its algorithm indexes around 500 million types of content. With that said, you can easily search for influencers using any relevant keyword.
What else can you do with Upfluence?
- Filter by audience data
- Make lists of potential influencers and export this data into CVS files
- Directly contact influencers through the dashboard
- Manage influencers
- Lifecycle management feature where it keeps track of your progress with each influencer
Another popular Instagram influencer marketing platform is Neoreach. What makes this tool unique is that it gathers data from the web. With their unique algorithm, influencers don’t even need to sign up. Anyone who’s influential enough will be among the 3 million people in their database.
How do businesses find influencers with Neoreach? Start by searching for keywords. The search can be refined by:
- Conversation topic
- Social metrics
- Audience demographics
- Social channel
This Instagram influencer tool also uses an AI to recommend influencers based on your needs. Most importantly, this platform has a campaign management feature. What does it do?
- Centralize communication
- Provide detailed campaign reports
- Neoreach’s own measure of ROI – Influencer Media Value
Hypeauditor does what the name suggests. It audits Instagram accounts. It checks whether the followers are real or not. Plus, it checks the authenticity of engagements and the audience.
Want to check the credibility of an influencer? Simply input their Instagram name and press search.
This Instagram influencer tool was mainly built for fraud detection. However, it does so much more!
- It looks into each audience
- Looks out for different types of data, including suspicious spikes in follower growth, bot comments, etc.
It doesn’t only detect fraud. Hypeauditor focuses on audience quality as well. It provides businesses and companies thorough understanding of who the influencer is.
For instance, you searched for an influencer. In the full report, you’ll find the Audience Quality Score (AQS).
What does this mean? Accounts are scored on a scale of 1 to 100.
- Above 70: The followers of the influencer are mainly real people and has authentic engagement.
- Between 40 and 70: Businesses and companies should investigate further
Other important data you’ll find in the report includes audience demographics and reachability, engagement rate, estimated post price, and brand mentions.
Instagram influencer marketing offers a plethora of opportunities. Choosing the right influencers can put brands in front of new audiences. With that said, it’s time to seriously consider leveraging this strategy.
But like any other marketing strategy, don’t expect results overnight. To get started, use the tips we’ve listed above. Take time in choosing the right Instagram influencers. Most importantly, create campaigns that best suit your needs.
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