The biggest Instagram influencers get paid unbelievable amounts per post> With reports of Kylie Jenner raking in $1 million per sponsorship, it’s easy to understand why everyone wants to be an influencer in 2019. And if she can make money on Instagram, why shouldn’t you?
Making money on Instagram isn’t as hard as it sounds, but it does take some work. If you’re serious about monetizing, there are some things you should know. There are plenty of different methods to make money on Instagram, but not all of them are created equal. That’s why we’ve created this simple guide on how to make money on Instagram.
Let’s dive straight in – your influencer career awaits!
Method #1: Become an Affiliate Marketer
You may have seen some of your favorite influencers post products with “affiliate links” to products in their posts. But if you don’t know exactly what an affiliate link (or affiliate marketer, for that matter) is, you’re not alone. The term affiliate generally describes someone who takes a small percentage of anything they’ve marketed on their own feeds, and affiliate links are the same idea. You advertise a product, and for every purchase, you’ll take a percentage of the commission. Please note that this is NOT a multi-level marketing scheme. You should never have to spend money to make money! Be wary of any business that asks you to buy your products and advertise them with promises of big earnings – you’ll just lose money.
Affiliate marketing is particularly good if you have a large audience, but don’t have the time or perhaps interest in creating your own products. It can also strengthen your relationship with a brand, and solidify your image in your niche. Be careful that any products you affiliate market are in line with what you want your profile to represent!
If this sounds like a fit for you, there are a few affiliate marketplaces like Amazon Associates you can look at to get started. Affiliate marketplaces have products ready for advertisement that you can sign up to market. Also consider reaching out to brands you’d like to work with directly. The products you choose to affiliate market ultimately reflect on your image, so put some thought into it!
Method #2: Use Your Instagram as an Online Store
The hype is all about the sponsored posts, but that’s definitely not all Instagram is for. If you’re an artist or you want to get more physical, consider using your Instagram as marketing for an online store. You could sell anything from merch to artwork to custom-made clothing – just make sure it’s something you’re really passionate about! Many artists and photographers already use Instagram this way, not to mention online businesses, so why not give it a shot?
Use the “Shopping on Instagram” feature to make your feed entirely shoppable for easy access to your products. There are a few requirements you should meet to create a Shopping on Instagram page, but if you do, it’s a seamless and globally available feature. Make sure your business is connected to an Instagram business profile and a Facebook page, that your country is a supported Shopping on Instagram market, and that you’re selling physical goods. (Sorry, consultants.)
Shopping on Instagram is an excellent way to make sure all the effort you put into that flatlay or fantart pays you back – literally! You can learn more about creating a shoppable Instagram page on Instagram’s official business page here.
Method #3: Brand Deals & Sponsored Posts
#Sponcon, anyone? Perhaps the most famous way of making money on Instagram is the brand deal. This is when a brand pays you to promote a product or service on your page in exchange for reaching your (highly engaged!) audience. We’ve written about how to get sponsored on Instagram in the past, but beware that this is probably the hardest way to make money on Instagram. Sponsors are picky about what they want and who they want to reach, so make you know how to pitch yourself to negotiate the best brand deal out there.
If you’ve got a decent follower account, but you’re having no luck reaching out to brands, consider joining an Instagram influencer marketplace. An influencer marketplace allows brands to search directly for influencers who might be able to help them with their campaign. This can help you build some legitimacy while you work on your brand solidity.
Marketplaces like Grapevine, Tribe, and indaHash connect brands and influencers across the globe. If you’re considering joining an influencer marketplace, take caution: research every marketplace, and if you think it would be a good fit for you. If this is a step you’re not comfortable with taking, just grow your Instagram the old fashioned way. It CAN be done. Remember that there’s no cheat to serious earnings on Instagram. You reap what you sow, so put in the effort to get the best brand deals out there!
Method #4: Teach Others to Make Money On Instagram
Have you ever heard the saying those who can, do, and those who can’t, teach? We’re calling BS on that. Instagram experts are a fast growing market. If you’ve ever previously worked in social media or marketing, or you’re just really great at Instagram, sharing your skills with others can be seriously profitable for you. Everybody wants to be an influencer, so leading your own consulting business makes a lot of sense. Lots of smaller business reach out to Instagram freelancers for help with marketing – if that’s what makes you tic, go for it and don’t look back!
Start by building a portfolio. Don’t be afraid to show off your own impressive growth rates. If you don’t have them, lay out the strategies you’d use for your client. Do your research and get to know what your client wants before you make a proposal, but don’t be pushy. Let your work speak for itself. You can get the best of both worlds by building an organic audience both off your own posts, and through attracting new clients who want to grow their own Instagrams.
Run some free workshops or offer your freelance consulting services – you’d be surprised how much money you can make. If teaching isn’t for you, no pressure. You can offer other kinds of services. Maybe you’re a whiz at posting times, or writing effective ad copy for sponsored posts. Get creative! There are so many ways to make money on Instagram. Sometimes all they require is a little ingenuity!
Creativity Makes Money on Instagram
If you want to make money on Instagram, you’re in luck. There are a ton of ways to monetize your Instagram. From creating a shoppable feed to affiliate marketing to sponsors, Instagram is a creative platform that lets you make money in a lot of creative ways. There’s nothing holding you back from making money on Instagram, so get out there and try it!
Before you start making money on Instagram, remember to research every opportunity that presents itself. There are good and bad people out there, so do your work and trust your gut. Know your worth, and don’t be afraid to pitch yourself. The only opportunities you miss are the ones you don’t take, so go take yours today.